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Muzmatch: the dating application changing the way in which Muslims find love

Muzmatch: the dating application changing the way in which Muslims find love

Shahzad Younas’s Muslim dating software assisted 15,000 partners meet and obtain hitched. He tells Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO associated with the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail from the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch is normally dubbed the Muslim Tinder but Younas just isn’t therefore pleased with the contrast. It utilizes some typical dating-app structures, such as for instance swipes and likes, but alternatively of centering on casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young and pretty brides also to some body regarding the exact same faith. Choices consist of using the services of a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a partner that is appropriate. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch in the room. 6 months after establishing, the application had produced its very very first marriage.

“A few got in contact to express ‘thank you, we got hitched as a result of your app’. I became like, OK, it is real,” he said. The outcome talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got married after fulfilling about it.

It produced title it me you’re in search of? for itself outside of the Muslim community as a result of an advertising campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, is” with regards to competitors, the software ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), relating to analytics business App Annie, so it’s not surprising the major relationship organizations attended knocking.

Younas won’t mention who, but states he has turned them straight straight down everytime. “We’re on a objective to change how Muslims across the world think of marriage, and obtain married.”

Plenty of work switches into making certain Muzmatch is just a safe area for Muslims to talk and fulfill on line. In 2016, the platform introduced selfie verification to make sure every person in the software is whom they state these are generally. The organization possesses united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations from the software, such as for instance a relative, as per an Islamic principle that whenever unmarried people chat a party that is third show up. Users also can make sure they’ve no profile picture on the account or details such as for example their name that is full they may be as personal online as you are able to. “It’s about comprehending that Muslims are incredibly diverse so we don’t wish to force individuals down a road that is particular. We should end up being the safe area and offer top-level privacy to the users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and people that are right-wing you plenty of abuse — putting up Bin Laden photos and all that sort of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” In the upside, Muzmatch has non-Muslims registering as they are interested in learning the faith, such the man that is 50-plus transformed into Islam after fulfilling some body regarding the software. “The human being tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a tricky line to walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the next stage is to keep to boost the application and its own features, and expand the group and its own reach. “Purely on a numbers foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We have a look at that, and we’ve not really produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated into the programme back 2017 – also as Luxor Capital.

“Shahzad has demonstrably made a thing that individuals want,” claims Tim Brady, somebody at Y Combinator. “He is really a founder that is resourceful happens to be hearing their users plus in the procedure has continued to develop an excellent solution for the Muslim community, in a fashion that conventional companies have actually neglected to do.”

Beyond bringing individuals together, Younas additionally desires to alter attitudes within the Muslim world in order for marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it feels as though a clear, non-taboo action to take,” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time in order for them to get caught up.”

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